NOV 5 & 6 2025

GRB Convention Center

Nick Schuler: Speaking at the Disaster Expo Texas

Nick Schuler

Deputy Director of Communications and Emergency Incident Awareness  -  CAL FIRE

Effective Crisis Communications During Wildfires

In the face of escalating wildfire threats, clear and effective communication is crucial for public safety and disaster management. This seminar, "Effective Crisis Communications During Wildfires," is designed to equip participants with the strategies and tools necessary to manage and disseminate critical information during wildfire emergencies.

About Nick Schuler

Chief Schuler is a 26-year veteran of CAL FIRE, having dedicated his career to public safety and emergency management. Beginning his journey as a firefighter, Chief Schuler has risen through the ranks, serving as an Engineer, Fire Captain, Battalion Chief, Assistant Chief, and Deputy Chief, before assuming his current position as the Deputy Director of Communications. With 18 years of experience on a Type 1 Incident Management Team, Chief Schuler has been at the forefront of many of California''s largest all-hazard incidents. He holds a Bachelor’s Degree in Organizational Leadership and is a graduate of the Los Angeles City Leadership Academy. In his current role, Chief Schuler oversees the communications program for CAL FIRE, an organization with over 12,000 employees who respond to nearly 600,000 emergencies annually.